The higher the GSM (grams per square metres), the heavier, denser and, generally speaking, more absorbent the towel is. This measurement relates to the weight of the fabric which is woven into every square metre of towel.

700 – 900 GSM: Our range of heavyweight towels are highly durable whilst giving you a cosy plush finish. It’s noteworthy that the heavier the towel, the longer it takes to dry so ensure these towels have been fully aired and dried before storing them.

400 – 700 GSM: Our collection of medium weight towels are equally absorbent as heavyweight towels. They are lighter and take less time to fully dry. Ideal for frequent use.

150 – 400 GSM: Our range of lightweight towels are incredibly versatile as they are lighter and quick to launder. They are slightly less absorbent. Suitable for travel or gym use.